Armed with deep customer knowledge, low operational overheads, new funding opportunities and help from online marketplaces, the local brand is turning David to every Goliath that steps into its neighbourhood, says T E Narasimhan.
As 4G internet completes coverage of the entire country, rural markets have become the primary generator of sales.
TaxiForSure's Aprameya Radhakrishna's new venture, Vokal, is a peer-to-peer content generation platform that is a cross between Reddit and Quora.
Trends like bundled offers and 4G-LTE feature phones could become mainstream in 2018
A strict enforcement of seat belt norms for rear passengers would be more effective than making an alarm go off when people do not belt up, according to officials at car manufacturers. Their comments came a day after Nitin Gadkari, the Union minister for road transport and highways, announced that seat belt alarms would be made mandatory for passengers in the rear seat of a car. "We have taken a decision that there will be a provision that the car seat belt alarm should beep when the rear seat rider is not wearing a seat belt. "We will impose fines if rear seat riders are not wearing seat belts.
While P Muralidhar Rao, BJP general secretary, says, 'Digital electioneering is here to stay until the elections in 2021,' the BJP's rallies in Bihar will not be confined to cyberspace. Its strategists have devised other ways of getting around the hygiene protocol that Covid-19 has entailed.
There were 52 launches during January-June 2015, compared with 29 in the year-ago period and 32 in 2013.
Household consumption recovered in urban India in May-July but remains weak in rural.
Dettol is the leader in the anti-septic liquid category.
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Samsung which leads the global list takes the 10th spot in India.
Will the warning shots from giants like Unilever and P&G break digital growth?
Both competitive intensity and environmental factors are contributing to the leading oral care brand's pain points
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